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The cost to advertise on Twitter (now X) varies based on your campaign objective, audience targeting, and competition. Businesses typically use a bidding system where they pay for engagements such as clicks, impressions, or follows. On average, Twitter ads can cost between $0.25 to $2 per engagement, while cost per thousand impressions (CPM) may range from $6 to $10. Factors like ad quality, relevance, and targeting precision can significantly influence overall costs. A well-optimized campaign can help reduce expenses while improving performance.

https://www.itverticals.com/blog/twitter-advertising-cost/